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The online division of cataloger/retailer PetSmart is trying to lead the pack of online pet storesWhat makes a category killer in a crowded e-commerce

What are some guidelines for international catalog creative?James Dempster: When it comes to mailing into Japan, there are the obvious strategies an American

When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take

Commission is leaning toward recommending a delayThe Advisory Committee on Electronic Commerce (ACEC) still has one more meeting to go before it makes

This month, we launch a List Watch Q&A feature, in which we ask list pros to give us their `take’ on a hot list issue.The most recent Catalog Age Benchmark

What to look for in your e-mail service repsWhen assigning staff to answer queries and solve customer problems via e-mail, think twice before giving your

Are catalogers failing to stake their claim?Before Pottery Barn proved them wrong in the early ’90s, many catalogers believed that few customers would

CATALOG AGE IS PROUD TO PRESENT the first in a series of bimonthly profiles of catalogers that have implemented a digital production work flow, from prepress