`What’s your excuse?’
Some 10% of b-to-b catalogers still don’t sell products from their Websites. Here, a few try to explain whyJim Doherty says it’s because he’s not sure
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INTERNATIONAL: Translating catalog design
What are some guidelines for international catalog creative?James Dempster: When it comes to mailing into Japan, there are the obvious strategies an American
BENCHMARK 2000 MARKETING
When times are good, budgets typically grow. Reflecting this, more catalogers appear to have increased their spending in many areas of marketing. Take
LEGISLATION: No Internet taxes-yet?
Commission is leaning toward recommending a delayThe Advisory Committee on Electronic Commerce (ACEC) still has one more meeting to go before it makes
Debating `list fatigue’
This month, we launch a List Watch Q&A feature, in which we ask list pros to give us their `take’ on a hot list issue.The most recent Catalog Age Benchmark
ONLINE SERVICE: Cultivating super cyber reps
What to look for in your e-mail service repsWhen assigning staff to answer queries and solve customer problems via e-mail, think twice before giving your
MARKET PROFILE: HOME FURNISHINGS: Online furniture gold rush
Are catalogers failing to stake their claim?Before Pottery Barn proved them wrong in the early ’90s, many catalogers believed that few customers would
DIGITAL LEADERS
CATALOG AGE IS PROUD TO PRESENT the first in a series of bimonthly profiles of catalogers that have implemented a digital production work flow, from prepress
A postal rate hike in 2001 is a rip-off!
All the hubbub in the mailing industry is currently centered on the “spiritual ritual” known as postal rate making.The tribal leaders and medicine men
ACQUISITIONS: Amazon gets Back to Basics
Online superstore Amazon.com has waded a bit deeper into the print catalog pool. On Nov. 30 it acquired Back to Basics, a Herndon, VA-based cataloger