PERSONALIZATION: Registering for success
Tips to help you get more from the site registration processMany Websites gather user information such as name, e-mail, and shipping address during the
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WEB ORDERING: Taking stock of ‘Net orders
Offering real-time inventory status onlineAccording to the Catalog Age 1999 Consumer Catalog Shopping Survey, more than 60% of online shoppers cite “convenience”
MERCHANDISE RETURNS: USPS eases `e-turns’
To attract more business from online marketers, on Oct. 29 the U.S. Postal Service launched Electronic Merchandise Return Service (aka Returns@ease).
CATALOG DELIVERY: SPOTTY PERFORMANCE
Slow postal delivery in some areas, but no systemwide problemsMore than halfway through the fall/holiday mailing season, a number of the catalogers and
MERGERS AND ACQUISITIONS: Fewer deals, but no slump
Lack of serial acquirers accounts for drop in third-quarter activityThird-quarter merger and acquisition (M&A) activity among catalogers fell 25%, to
Contest triples Spiegel’s response
Spiegel wasn’t playing around with its test-mailing of a game promotion. The general merchandise catalog received triple the response from certain segments
Integrating content and commerce
In the early days of e-commerce, many users surfed the Internet to research product information; then after comparing prices and features, they would
And we’ll call this fellow `less cranky’
I’m a letter carrier, and I understand completely what you’re talking about. It’s good to see someone in the media actually empathizing with the work
Sundance’s Special spin-off
Southwestern-themed gifts marketer Sundance has put yet another spin-off in the mail. The Special Edition Catalog, which sells only limited-edition, high-priced
10 reasons new catalogs: …and what to do about it
Despite the widespread consolidation and increased competition in the catalog industry today, new catalogs enter the mailstream every month. But those