Sears, Wish Book Christmas 1998

| Peter Girard

The “big book” concept, an endangered species in the United States, is alive and well and thriving north of the border. Hitting the mailbox at an even

Backroads, 1999/2000

| Peter Girard

Backroads celebrated its 20th anniversary by mailing a massive catalog crammed with spectacular photography and enticing descriptions to lure travelers

Crate & Barrel, Fall 1998

| Melissa Dowling

Crate & Barrel has its competition over the proverbial barrel when it comes to product selection, presentation, and organization. “There’s so much stuff

VIKING’S IRWIN HELFORD TO RETIRE

| MCM staff

Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry

BRAVO FOR ENCORE

| MCM staff

In September, multititle mailer Hanover Direct plans to roll out Encore, an apparently successful catalog it tested earlier this year. Encore sells products

Hanna Andersson, Holiday 1998

| Melissa Dowling

Sweden is known for more than its meatballs. The Scandinavian country is also a source of colorful, quality children’s clothing – like the kid’s garments

EyeWire Studios, December 1998

| Sherry Chiger

To call the Annual Catalog Awards judges opinionated is to describe Mount Everest as “kinda big.” So it’s no surprise that the panelists have strong but

Before you MOVE

| MCM staff

Few people like moving – and even fewer like moving their catalog warehouses. These tips may buy you space and time before you have to make the big move.-