NRS, Paddlesports Equipment Guide Spring 1998
One Annual Catalog Awards judge sums up the panel’s overall reaction to Northwest River Supplies’ Silver Award-winning Spring 1998 catalog of paddlesports
News
French Country Living, Early Autumn 1998 Catalogue
It’s near twilight in a little country village in Provence. The streetlamps are glowing yellow as the last rays of the sun begin to fade. Through the
Sears, Wish Book Christmas 1998
The “big book” concept, an endangered species in the United States, is alive and well and thriving north of the border. Hitting the mailbox at an even
Backroads, 1999/2000
Backroads celebrated its 20th anniversary by mailing a massive catalog crammed with spectacular photography and enticing descriptions to lure travelers
Crate & Barrel, Fall 1998
Crate & Barrel has its competition over the proverbial barrel when it comes to product selection, presentation, and organization. “There’s so much stuff
VIKING’S IRWIN HELFORD TO RETIRE
Viking Office Products chairman Irwin Helford, who took over a $13 million office supplies catalog in 1984 and turned it into a $1.7 billion industry
BRAVO FOR ENCORE
In September, multititle mailer Hanover Direct plans to roll out Encore, an apparently successful catalog it tested earlier this year. Encore sells products
Hanna Andersson, Holiday 1998
Sweden is known for more than its meatballs. The Scandinavian country is also a source of colorful, quality children’s clothing – like the kid’s garments
EyeWire Studios, December 1998
To call the Annual Catalog Awards judges opinionated is to describe Mount Everest as “kinda big.” So it’s no surprise that the panelists have strong but
Before you MOVE
Few people like moving – and even fewer like moving their catalog warehouses. These tips may buy you space and time before you have to make the big move.-