Etera, 1999 Perennial Guide

| Laura Beaudry

The Etera Perennial Guide gets off to a great start with its arresting cover. “Beautiful,” a judge says. “The eye-catching image just draws you in. It’s

Not bugged by Y2K worries

| Moira Pascale

This month’s questionWhat are your Y2K concerns?None of the catalogers we spoke to this month claim to be particularly concerned with the possibility

NO FIGHTING THE POSTAL SERVICE

| MCM staff

In the wake of the July 27 ruling rejecting the Alliance of Nonprofit Mailers’ lawsuit against the U.S. Postal Service, Jerry Cerasale, senior vice president,

Black Box, Fall/Winter 1998-1999

| Laura Beaudry

There are so many good things about the Black Box Fall/Winter catalog of computer networking products that one almost doesn’t know where to begin. “This

Jackson & Perkins, Roses 1999

| Sherry Chiger

With copy that “really speaks to retailers” and “an incredible amount of exclusive and new merchandise,” Jackson & Perkins rises above the field and captures

Mountain Travel-Sobek, 1999

| Peter Girard

Mountain Travel-Sobek, like its competitor and Silver Award winner Backroads, celebrates an anniversary with its 1999 catalog. Mountain Travel-Sobek turns

Harry and David, Christmas 1998

| Laura Beaudry

One word is typically all you need to describe a Harry and David food catalog: yum. And this Christmas book, which tied for the Silver Award, is no exception.

Eddie Bauer

| Moira Pascale

In search of the perfect oxford shirt? Eddie Bauer invites you to turn the virtual pages of its Gold Award-winning Web catalog, where you’re likely to