Lilliput is returned to its parents
Justus Bauschinger and Stephen Singer, the founders of collectibles catalog Lilliput Motor Co., no longer suffer from the empty-nest syndrome. This past
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CONDUCTING A CATALOG OPERATIONS AUDIT
Promises, promises: All catalogs make them, but the best actually deliver both the goods and the service. Any catalog operations manager can tell you
Irish Eyes With a Hint of Garlic
Three years ago, the onion seed cataloger Greg Anthony’s Seed Co. bought Ronninger’s Seed & Potato Co.-a small potato cataloger that mailed fewer than
Gone batty
I received a recent issue of Catalog Age that included an advertisement for the List Technology Systems Group. The ad was meant to be lighthearted and
Trolling for customers
Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision.
Troubled marketer seeks salvation in catalog sales
Cosmetics and personal care products cataloger/retailer Garden Botanika got off to a rocky start this year. Following a 10% plummet in its annual sales,
A super service story
Imagine paddling down the mighty Colorado River, four days into an 18-day rafting trip, when suddenly the inner tube on the raft holding your provisions
Taking on the USPS
The postal rate increase was implemented in January, but that’s not stopping the Alliance of Nonprofit Mailers from trying to overturn the price hike.
Catalog Awards
Judges of the 14th Annual Catalog Awards named 75 finalists in 25 categories from a field of 320 entries. Additional finalists in the online and international
Venator Group’s direct aim
In a move to significantly expand its catalog and e-commerce interests, athletic footwear and apparel marketer Venator Group, which includes the sports