Amazon.com expansion continues
Online bookseller Amazon.com hopes it can sell Prozac and Pepto-Bismol over the Internet the way it now sells John Grisham novels.Not content to sell
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GOOD TIMES-FOR NOW
Judging by early spring sales results, most catalogers continue to benefit from the still-strong economy. Multititle gifts mailer Good Catalog Co., apparel
Using customer data to drive creative
While most catalog marketers use house file data to develop offers, find new customers, and build a brand, not many use customer data effectively in the
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J. CREW TO PHASE OUT CLIFFORD & WILLS Having failed to find a buyer for its 74 million Clifford & Wills women’s apparel catalog, cataloger/retailer J.
Not as much business as usual
Only 55% of the publicly traded business-to-business and computer catalogers tracked by Catalog Age and Boston investment bank Ulin & Holland reported
Seeking the right analytical help
Most companies could stand to improve or at least expand their analytical capabilities. Although many consultants work in the database analysis field,
Mattel’s new game
Spurred by declining retail toy sales and the growth of e-commerce, 4.78 billion toy manufacturer Mattel has aggressively entered the direct marketing
Kid Territory
What do you get when you combine a mother in marketing, a father in cataloging, and a need for children’s bedroom furniture? Kid Territory, a catalog
Choosing the names
Nth name selection: Generally used for test panel record selection. Every nth record is chosen. If you are selecting, say, 10,000 records out of 1 million,
Why good catalog copy is so tough to write
As a pilgrim who has wandered for scores of years through the fertile valleys (and inhospitable hills) of both direct marketing and catalogs, I’ve come