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With the increasing use of e-mail promotions, customers’ e-mailboxes are growing as cluttered as their physical mailboxes. To set its e-mail apart from

RFM analysis: Selecting panels of buyers or prospects for promotions based on permutations of historical recency, frequency, and monetary value, among

Isla, a catalog of gifts from and inspired by Puerto Rico, has a unique referral program. The company encourages customers to bring the catalog to a library

All too often, the relationship between analytical people and marketing people is a difficult one. For one, marketers rarely speak the same language as

Evaluating telephone reps’ performance during customer transactions is crucial to ensuring quality service. Call monitoring systems, which let supervisors

LET’S MOTOR The 110,975 active subscribers to MotorHome magazine spend an average of 81,100 on their RVs. Subscribers are health-conscious, educated individuals

Jan Lajoie is president/CEO of Medford, OR-based Northwest’s Best, a catalog of handcrafted art products, furniture, and gift items from the Northwest.

What better way to retain customers than to make them members of a buyers club. At least, that was Damark International’s philosophy when it began refocusing

The Jan. 1 debut of the euro-the new official currency of Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Portugal,