Forecasters predict a blue year
In this era of increasing technology and cold impersonality, you might expect the hot colors of the next year to be cold metallics and steely grays. But
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No greed in sight
According to a number of list firms, consumer list prices should remain relatively stable this year. On the other hand, many pros also say list spending
NBA lockout hurts catalogers of basketball gear
Now that the professional basketball season has finally gotten under way following a 193-day National Basketball Association lockout, sporting goods catalogers
Surviving and thriving in Japan today
By several accounts, it appears that the glory days of cataloging in Japan have all but disappeared. Many of the U.S. catalogers that raked in the yen
If you build it, they will buy
Ever-increasing competition is inspiring more catalogers to develop and manufacture their own products. Among participants in Catalog Age’s 1998 Benchmark
One-to-one printing evangelists
The Print on Demand Initiative (PODi), a nonprofit group involving some 40 high-tech production technology developers and manufacturers, including Adobe,
Who ya gonna call?
A telemarketing campaign can boost a business-to-business cataloger’s sales significantly, but calling individual customers isn’t cheap. Many business
B-to-B spending spree
Catalogers completed 28 transactions during the fourth quarter of 1998, compared to 29 deals the previous fourth quarter. But whereas business-to-business
Catalogers going to extremes
In 1996, the Winter Olympics featured snowboarding as a medal event for the first time-a sure sign that “extreme sports” have gone mainstream. Another
Listings
CHILDREN’S BOOK BUYERS The 22,903 buyers of children’s books from A Common Reader catalog are affluent and well-educated parents, grandparents, and gift-givers