Here, or over there?
Many U.S. catalogers have realized that there’s money to be made selling overseas (31% of the participants in Catalog Age’s 1999 Benchmark Report on Marketing
News
At Deadline
GENESIS DIRECT DOWNSIZES After building a stable of more than 30 catalogs over three years, Genesis Direct announced on Feb. 3 that it would sell all
‘Jobbers’ sweep out overstocks
No matter how prescient the merchandiser, every cataloger at some point ends up with overstock. While there are a range of liquidation options, including
Low-cost forks
Smaller catalogers may not think they have the money or the space to invest in a warehouse forklift, but several new compact forklift trucks have recently
Thinking outside the mailbox
Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value
Online Office Supplies.com
When Paula Jagemann came up nearly empty after searching the Internet last year for office supplies, she decided to start an online office products catalog
Apparel in peril
Casual apparel catalogers Lands’ End and L.L. Bean reported near-flat sales over the past year. Multititle clothing mailer Brylane suffered a 4.7% drop
Thehut.com
General merchandise cataloger Fingerhut Cos. has tapped into the college-age market with a new online and print catalog, Thehut.com. The Website launched
Head of the class
The phrase “school supplies” typically conjures up images of chalkboard erasers and colored construction paper-unless you’re Dan Spalding, chairman/CEO
Improving your merge/purge
A quick way to sabotage any mailing is to take the merge/purge process for granted, says Joe Balaban, vice president of business development at Farmingdale,