Steady demand, stable prices
Catalog paper buyers went on a spree last year, buying 9% more paper than they had the year before, far exceeding expectations. The reason? Catalogers
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81% fewer delivery problems
Amid concerns regarding consumer confidence and spending, catalogers can at least be thankful that Standard A catalog delivery has improved since last
Survey says only 15% buy gifts via catalog
Gift catalogers are once again in the midst of their peak sales season-yet according to a new survey, only 15% of consumers purchase gifts from catalogs.
Inquiring minds want to buy
Catalog creative consultants always proclaim that “b-to-b doesn’t have to be boring,” yet few business mailers support their claim. But ice chest manufacturer
Adapting to foreign list hygiene
Many catalogers hope to go global, but that goal requires keeping on top of local legal restrictions, mailing regulations, and merge/purge rules. These
Bargains abroad
Catalogers in the U.S. are enjoying at least one beneficial side effect from Asia’s economic ills: better prices on imports. But even as product costs
Mining new niches
Amid the storm of catalog mergers and acquisitions, one mailer is opting to grow from within. Concepts Direct, which produces the Colorful Images catalog
Wolferman’s spices up its brand
Having a 110-year-old brand name goes a long way in the catalog world. But sometimes history just isn’t enough. So last fall, food cataloger Wolferman’s
The Web requester database edge
Catalogers, like many other types of businesses today, are flocking to the Web, lured by the relatively low cost of entry for this new distribution channel,
Missing out on school uniform sales
New market opportunities don’t come along every day. Yet one that’s been available for more than a year isn’t drawing many takers. The market is students