SEM, SEO, digital marketing, digital marketing trends 2016

SEM Tops Online Retail Customer Acquisition Tactics

| MCM Staff

Search engine marketing is lauded by 85% of retailers as one of the most effective customer acquisition tactics, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study. Here’s a look at what others

Canada, Canadian, Stalco, cross-border selling, cross-border ecommerce, Shipping/Delivery, shipping, international shipping, Canadian consumers, Canadian market, retail, retailer, import regulations, import duties, import taxes, Operations and Fulfillment

Whoa, Canada! Are Canadian Small Businesses CASL-Ready

| MCM Staff

Canada’s long-anticipated Anti-Spam Legislation (CASL) came into effect July 1, ushering in a new era for online marketing. But a study by Constant Contact reveals that the majority of Canadian small businesses do not fully understand the law and how to be compliant and have taken limited action to adhere to the new regulations.

NetSuite Acquires Venda to Accelerate Growth in Europe

| MCM Staff

The combination of NetSuite and Venda will deliver unprecedented capabilities that businesses need to meet the demands to deliver a seamless, omnichannel commerce experience to consumers and businesses, NetSuite said in a press release.

IRCE 2014 Technology Report

| MCM Staff

Multichannel Merchant’s IRCE 2014 Technology Report showcases some of the most important ecommerce technology innovations, introductions and updates from the show floor at IRCE. If you were at IRCE, see if you missed anything important by glancing through our technology highlights. If you missed IRCE, here’s a great chance to see some of what you missed.

Wayfair, Wayfair.com, ecommerce, Joss & Main, Birch Lane, AllModern, DwellStudio

Wayfair Partners with HGTV on Comprehensive Program Integration

| MCM Staff

Wayfair has seen its advertising response rate increase more than two-fold with the Brother vs. Brother integration as compared to other prime time airings and the show ranks within the top five performing programs for Wayfair in terms of driving traffic to the website.

IDS Acquires Aspen Logistics

| MCM Staff

The purchase of Aspen builds on Plainfield, IN-based IDS’s strategy in e-fulfillment to serve 90% of the US with 2-day ground service, a critical component in the rapidly expanding ecommerce market.