News

Six Strategies for Brick and Mortar Retailers Competing in a Digital World

| MCM staff

Randall Stone, senior partner and director of customer experience and retail design at Lippincott (www.Lippincott.com), has been helping retailers to identify, design and communicate brand experiences to their customers for more than 25 years. His client experience includes Starbucks, Foot Locker, RadioShack and The Limited, among others. Mr. Stone has identified several retail strategies that are being used to enhance in-store shopping experiences this holiday season and beyond.

Shopatron Clients Report 59% Cyber Weekend Growth

| MCM staff

Shopatron reported an astounding 59% increase in orders for its clients between Black Friday and Cyber Monday compared to the same days last year. But those may not be the most impressive numbers for the popular online shopping weekend. More impressive was the growth of mobile sales on Shopatron’s retail-integrated order management platform, generating 161% more orders on Black Friday and Cyber Monday than in 2011 and accounting for about 15% of total client sales.

Amazon, Nordstrom, L.L. Bean, Zappos Top Online Shopper Satisfaction Study

| MCM staff

The “2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape,” a study of online shopper satisfaction, found that a majority of online U.S. adults are satisfied with the overall online shopping experience. Here’s why Amazon topped the list of 14 retailers.

Cyber Monday Spending Soars to $1.46 Billion

| MCM staff

Cyber Monday reached $1.465 billion in online spending, up 17% versus year ago, representing the heaviest online spending day in history and the second day this season to surpass $1 billion in sales. Here

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