The video game industry is seeing a shift from in-store sales to digital downloads. EA Sports looked to increase online sales with messaging via company-owned website origin.com, social media and certain retail store locations.
To increase loyalty, retention, and new orders, epromos wanted to get some of BIC
Fairytale Brownies looked to generate $6.6 million in revenue from sales of brownie and cookie gifts from Sept. 1 to Dec. 31, 2011. Fall and holiday 2011 print catalogs, the brownies.com ecommerce site, email specials and affiliate marketing were used as tools to reach that goal.
The outdoor apparel retailer looked to reinforce its brand heritage and quality by offering a limited, hand-numbered edition of an historic garment; sell through the production run for this limited edition Scarlet Cruiser coat. Filson
L.L. Bean took advantage of its sponsorship of rain delays at Boston
In March 2011, L.L. Bean launched a universal free shipping policy. The campaign was communicated over a variety of channels, including its catalogs, social media, email, television, public relations
To promote PIG Grippy Traffic Mat Rug in a way that would increase product awareness and sales. New Pig used catalog, website and email marketing to get the message across. Sales of PIG Grippy Traffic Mat Rug increased 250%.
: In 2010 WorkingPerson.com underwent a platform migration from an older
osCommerce based website to a newer Magento platform. The Working Person
Ulla Popken looked to grow its overall business 10% year-over-year by introducing a new community site and implementing consistency across all channels. The result: House-file growth rose 10%, and summer season demand was up 25% year-over-year. Its Facebook store also experienced a 6% conversion rate.
Baudville wanted to increase its customer engagement by positioning itself as a reliable resource for year-end gifts in addition to the other products. Baudville also wanted to secure potential customers who are shopping differently during the holiday season. Baudville featured year-end gifts on its catalog cover, its Facebook homepage and marketing emails to drive sales.