News
L.L. Bean Bags Crosschannel Merchant of the Year Honors
For its efforts, L.L. Bean
Shop.org’s Shay Talks About the Swipe Fee Settlement
Earlier this week at the Shop.org Annual Summit in Denver, Matthew Shay, National Retail Federation president and CEO, shared with attendees why the swipe fee settlement will hurt retailers and what the NRF intends to do about it.
Holiday Tip: Prepare for Smartphone and Tablet Traffic
The best advice King Arthur Flour director of online services Halley Silver can give merchants this holiday season: Prepare your site for mobile and tablet traffic.
Rue La La Offers Tie Tying Cheat Sheet
It’s an age old question that every guy asks themselves at some point in his life: how exactly do you tie a tie? Well, Rue La La took to Twitter today to show men exactly how to do it, where it should hit on the body and other neckware questions.
Nike Basketball and Ty Lawson Blow Past the Competition
Sometimes the best way to create buzz about your product is by having an amazing demostration. Nike Basketball did an amazing job with this video tweet of the Denver Nugget’s point guard Ty Lawson offering great dribbling technique to help you fly past the defenders. Uploading videos to your social media sites is one of the best ways for your customer to come back to check out your sites on a regular basis.
Macy’s Request to Block JCP-Martha Stewart Deal Will Be Denied
A New York Supreme Court judge said he will deny Macy’s request to block its rival, J.C. Penney, from selling home goods from a Martha Stewart line in its stores according to Reuters.
Fairytale Brownies Must Be the Tastiest Place to Work
Fairytale Brownies took to Twitter today and posted this pick of it’s staff “testing” out two new brownie bar flavors. Proving to me that everyone who works at the company must eat brownies all day. While posting the pic on Twitter was a fun idea, more importantly, I am pretty sure everyone will be making a batch of brownies this weekend.
Old Spice Muscle Music
Watch Old Spice spokesman Terry Crews jam solo, then use the special interactive player to record your own remix. Go ahead, show Terry what you got!
Fender Launches New Guitar Series and Makes You Want to Play Guitar
Fender, a guitar institution, is makin the old new again with the indtroduction of it’s New American Vintage Guitar Series. The guitar company took to Twitter today to unveil a new video promoting the series and it’s classic 1958 Telecaster. Sometimes all you need when creating a genius marketing campaign is to show your audience just how effortless using your product may seem – even if we know that’s not true.