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It’s great to read about retailers who are trying to give back. Which is why the shoe company TOMS earned this installment of Tweet of the Day.

Contrary to popular belief, TOMS is not just about shoes. In late spring it not only released an eyewear line but also the “Summer of Sights” campaign where everytime some buys a pair of eyewear, another person is helped. TOMS is assisting people with prescription eyeglasses, sight-saving surgery, and medical treatment, administered by the company’s sight giving partner, Seva Foundation.

Outdoor gear and apparel company REI posted this really great picture from a National Geographic photo contest on it’s Twitter feed this afternoon. Not only is this picture amazing, but it’s a great way for REI to capture the attention of its client base, who is generally outdoor driven.

The butterfly is one of the most difficult swimming strokes to get right. So the aquatics giant, Speedo, created this cool video showing followers exactly how to master the stroke. We thought this was a great tweet that not only promoted Speedo products but also a sure fire way to keep its customers engaged.

Office Depot is getting on board with Instagram. Will they make new taplet computers look like Underwood Noiseless typewriters? Stay tuned!

Today’s Tweet of the Day comes from Toms, who pushes it’s followers to Pinterest to learn some of the best ways everyone can rock a pair of it’s shoes. So, how do you wear your Toms?