GapKids Give Back

| MCM staff

Gap asks GapKids and babyGap fall 2012 campaign includes winners of Gap’s 6th annual Casting Call, wearing the Jewel Box Skinnies for girls and the Action Stretch Denim for boys, while painting a mural at the Daniel Webster Middle School in Los Angeles.

@PegasusLighting Fact Piques our Curiosity

| Tim Parry

Sometimes the best tweets are not about a special purchase, but tie into a special event. This tweet from Pegasus Lighting piqued our “Curiosity” hours after NASA’s rover landed on Mars.

CONTEST: Your Holiday Marketing Tip May be Worth $50!

| MCM staff

Submit your best holiday marketing tips for 2012, and it may be worth a $50 gift card to the ecommerce merchant of your choice! We will award the prize to the person who gives us the best holiday marketing tip that can be executed and implemented by cross-channel merchandise sellers.

Target Heads to London

| Erin Lynch

Welcome to our new feature that highlights the best tweets from retailers across the universe. Today’s tweet of the day comes from Target as it promotes its trip across the pond to London.

DC Shoes Aims to Miss

| Erin Lynch

Today’s Tweet of the Day comes from DC Shoes who uploaded this awesome video promoting the companies upcoming “Aim to Miss BMX Tour.”

Amazon 2Q Sales Up, Profits Down

| Tim Parry

Amazon.com said its sales for the second quarter, which ended June 30, were up 29%. But the etailer expects to have an operating loss of between $50 million and $350 million next quarter. Here’s why.

J.C. Penney to Change Pricing Strategy Yet Again

| Erin Lynch

On August 1, shoppers can expect to see another new pricing strategy at J.C. Penney, according to an article from Bloomberg Businessweek. The article states that JCP is reportedly “switching to a two-tiered pricing system and promoting price matching …