How to Convert Facebook Fans Into Customers

| MCM staff

Facebook is a great place for discovery, branding, promotion and consumer communications, but until now there has been no way to sell directly to Facebook users. But you can now sell directly from Facebook by turning a fan page into a storefront. Here are five tips on how to do this.

L.L. Bean, Musician’s Friend Take Top 2010 MCM Awards

| MCM staff

L.L. Bean was named Catalog of the Year for 2010 and Musician’s Friend earned the Website of the Year honors in the 25th Annual Multichannel Merchant Awards. L.L. Bean also took the Cross Channel Merchant of the Year honors, it was announced during a …

Live from RMC: Lessons Learned

| Jim Tierney

Well-planned, integrated campaigns that generate response: Kathy Daly-Jennings, head of industry, retail practice for Google, told attendees at the Retail Marketing Conference that with so much media fragmentation today, those are the tools marketers need to target their audiences.

Geerlings & Wade Makes Wine Mobile

| Tim Parry

Wine merchant Geerlings & Wade launched a mobile commerce site on May 19. The site, which had a soft launch last week, is designed to bring a simpler home page to users accessing the site from a mobile device, says Chris Edwards, general manager of Geerlings & Wade and the Winetasting Network.