Live from NEMOA: Keeping Up With The Changing Consumer
The consumer is changing
News
Live from NEMOA: Engage Customers In E-mail Marketing
E-mail marketing continues to provide the highest ROI of all marketing channels. But marketers could probably be doing a better job leveraging the medium
Live from NEMOA: Why Your Brand Should Be Like Elvis
Do you want to make your brand relevant in today’s mercurial consumer market? Then set yourself apart. Find one simple truth. Specialize. Be consistent. And be origina
Sales Up at Systemax
Sales at manufacturer/marketer Systemax were up for the fourth quarter and full year ended Dec. 31.
USPS Issues Final Rule on Catalog Droop Test
The U.S. Postal Service in late February published a final rule regarding eligibility for commercial flats failing the deflection or
Ten Tips for Curtailing Online Coupon Fraud
With marketing budgets tighter than ever, store-based retailers have been moving from traditional print–newspapers and direct mail–to digital media to drive sales
Industry Watchers Question Legality of 2011 Exigent Postal Increase
As mail volume is predicted to keep plummeting, Postmaster General John E. Potter said in an address earlier this week that a modest exigent postal rate increase will be proposed for 2011.
Staples Sees Sales Tick Up for 4Q, Fiscal ‘09
Fourth-quarter total sales for Framingham, MA-based catalog/retailer Staples increased 4%, to $6.4 billion for the three months ended Jan. 30.
PMG Potter Unveils New USPS Business Model
In his address today titled
LANDS’ END LAYS OFF 60
Apparel Merchant Lands’ End in Late January laid off 60 employees. Half of the workers were from its Dodgeville, WI-based U.S. operation; the rest were