Live from NEMOA: Keeping Up With The Changing Consumer
The consumer is changing
The consumer is changing
E-mail marketing continues to provide the highest ROI of all marketing channels. But marketers could probably be doing a better job leveraging the medium
Do you want to make your brand relevant in today’s mercurial consumer market? Then set yourself apart. Find one simple truth. Specialize. Be consistent. And be origina
Sales at manufacturer/marketer Systemax were up for the fourth quarter and full year ended Dec. 31.
The U.S. Postal Service in late February published a final rule regarding eligibility for commercial flats failing the deflection or
With marketing budgets tighter than ever, store-based retailers have been moving from traditional print–newspapers and direct mail–to digital media to drive sales
As mail volume is predicted to keep plummeting, Postmaster General John E. Potter said in an address earlier this week that a modest exigent postal rate increase will be proposed for 2011.
Fourth-quarter total sales for Framingham, MA-based catalog/retailer Staples increased 4%, to $6.4 billion for the three months ended Jan. 30.
In his address today titled
Apparel Merchant Lands’ End in Late January laid off 60 employees. Half of the workers were from its Dodgeville, WI-based U.S. operation; the rest were