POSTAL: THE USPS REVEALS NEW PARCEL OPTIONS
ALONG WITH ITS PROPOSED 2010 PARCEL RATE SHIPPING PRICES, the U.S. Postal Service in November announced several new products aimed at small-package shippers.
News
NEW WEBSITE FOR COLLECTIONS, ETC.
LOW-PRICED GIFTS AND COLLECTIBLES CATALOGER COLLECTIONS ETC. revealed a new and improved Website just in time for the holiday season. As part of a phased
OFFICE DEPOT GETS FLASHY WITH GIFTS MICROSITE
TO ENCOURAGE CONSUMERS to check out its fun holiday gifts, office supplies merchant Office Depot in November launched the microsite Top30SmartGifts.com.
letters/opinions
IN SOCIAL MEDIA, POINT OF VIEW EQUALS ROI Drew Neisser, founder/CEO of New York-based digital marketing agency Renegade, offers up three steps for social
CLOSURES:THE BIG BOOK CATALOG ERA IS OVER
J.C. PENNEY’S ANNOUNCEMENT IN NOVEMBER that it would no longer publish the semiannual big book catalog hardly came as a shocker to most industry watchers.
LAUNCHES TWITTER PROMOTION
IN A MOVE TO INCREASE ITS PRESENCE on the Twitter and Facebook social media platforms, Sierra Trading Post is asking its customers to add the hashtag
Marketing Strategies:Merchants Embrace the Cause
2009 WAS A TOUGH YEAR FOR MANY TO BE CHARITABLE, but that didn’t stop several marketers from supporting causes. In fact, many merchants are incorporating
CABELA’S SELLS WILD WINGS
OUTDOOR SPORTING GOODS AND APPAREL MERCHANT CABELA’S has sold its wildlife-art division, Wild Wings, to RDE Acquisition Co., which is owned by an unnamed
Co-op Databases:The co-op conundrum
Why do catalog list owners especially those in need of the revenue generated by rentals of their lists put barriers in front of mailers who want to use