Could Your Business Recover From a Data Breach?
Public disclosure of data breaches, as mandated by law, and the Payment Card Industry (PCI) Data Security Standard are changing the way retailers protect sensitive customer information.
News
Hanover Direct Closes Another Call Center
Multititle cataloger Hanover Direct is shutting down its call center in Hanover, PA, come April, resulting in layoffs for 105 workers.
Larger Loss for R.R. Donnelley
Even the biggest of companies can
Survey: Consumer Confidence Still Tumbling
Despite the passage of the Obama Administration
Are You a Candidate For Network Consolidation?
If you’re considering consolidating your company’s distribution network into a single central distribution center (DC) or just consolidating regional DCs into super regional DCs, you
Financial Reports: Henry Schein, Office Depot and PC Mall
Medical, dental, and veterinary supplier Henry Schein saw its fourth-quarter sales slip 7.5%, to $1.6 billion. For the fiscal year ended Dec. 27, the Melville, NY-based merchant
Metropolitan Museum to Scale Back Retail
Under pressure to reduce expenses, New York
Using Internet Marketing to Drive Stronger Catalog Sales
Here are four key Internet marketing programs that can be leveraged to drive increased response and sales to a catalog mailing
Testing Still Essential in Marketing
Testing is an essential activity in direct marketing, and it can be a fun way to connect with new and existing customers. But what should you test, and how often?
The Benefits of Multichannel Prospecting
Cataloging by its very nature implies acquiring customers via renting lists. But if you only rent lists you are highly vulnerable to postal increases and deterioration of list rental universes