The Most Meaningful Metric: Your Bounce Rate

| MCM staff

Special Report:The Most Meaningful Metric: Your Bounce Rate Executive summary: Are you having trouble getting your e-mail delivered? It might be that you have too many undeliverable e-mail addresses on your file, leading to hard bounces. And that puts …

How to Use Offers to Maximize Prospecting

| Shari Altman

Prospecting with free or low-cost trial offers can be a boon to your sales, but you need to make sure you take the necessary actions throughout the purchasing cycle to make them a boon to your profits as well. Here’s some tips on how you can do it

Lights Out at Illuminations

| Jim Tierney

Less than three years after Yankee Candle Co. acquired Illuminations in a $22 million cash deal, parent company Yankee Holding Corp. has announced plans to shut down the Illuminations retail stores and consumer direct business.