Making the Most of Retail Returns

| Tom Rittman

The hideous economy is having a devastating effect on consumer confidence and spending. And what sales boost that a retailer does get during the holidays may be overshadowed by the post-holiday challenge of managing returns.

How to Woo Back Former Customers

| Shari Altman

Getting lapsed customers back is simple in theory but challenging in execution and requires understanding the group’s unique characteristics. Here’s some steps you can take to reactivate them

Social Network Advertising Can Bring In Targeted Leads

| Tim Parry

Facebook. You can use it to find long-lost friends, and you can use it to find targeted leads. Before you say it’s not at all possible, read what Brian Rice of Red Clay Media had to say about prospecting in a social media environment last week at NCDM

Avoid the Batch and Blast E-mail Mentality

| Tim Parry

Still batching and blasting e-mails to your entire customer list? Boy, we hope not. Last week at NCDM, Roy Wollen discussed the bad things that could happen if you aren’t segmenting your e-mail files and getting your message to the right target