Make Testing Dollars Go Further

| Shari Altman

Integrating your testing program into a cohesive multichannel plan can inform and improve your entire direct response program. Find out how you can maximize your testing dollars

Five Ways to Differentiate Your Brand This Holiday Season

| Chip House

The holidays aren’t shaping up to be merry for retailers. Many have already responded by slashing prices and starting inventory clearance sales early. So how do you make your store stand above the rest this holiday season? Here’s five ideas

Online Data Theft: Know Your Enemy

| Michael Maloof

The Department of Justice recently charged 11 people with the theft of millions of credit card accounts from the likes of TJ Maxx, Barnes & Noble, Dave & Busters and half a dozen other retailers. As details of the indictments surfaced, we learned that this group operated internationally and was comprised of American, Ukrainian, Chinese and Eastern European members. It