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WISTERIA’S REFRESHING TAKE ON OLYMPICS-INSPIRED MERCHANDISE MOST PRODUCTS AND PROMOTIONS INSPIRED BY THE OLYMPIC GAMES are too predictable and patriotic.
News
Market Snapshot: Sharp-Dressed Men
The Men’s Apparel Catalog Market’s total universe hit 1.4 million names in the second quarter of this year, according to New York-based list brokerage
Catalog Tracker: Free Shipping Spree Continues
June was the Second Straight Month that free shipping promotions were on the rise. According to the Catalog Tracker service of list firm Direct Media,
Finance: More Distress, More Deals
The Second Quarter Saw Some Action in terms of mergers and acquisitions. Twenty transactions were recorded for the period, compared with 14 for the quarter
Competitive benefit is king
2008 MCM AWARD WINNERS COPY The combination of fierce competition and merciless judging is certainly a reason every winner in fact, make that every finalist
The Independents
Walter KarlEdith RomanDirect MediaWill there be a single independent list firm standing by the time Vin Gupta is done? Good question. Gupta has said several
Slim-Jims Smarts
Many Recent Reports Foretell the Demise of the letter-size booklet, or catalog. These articles have heaped unfair criticism on the U.S. Postal Service
Let’s Get Social: Lessons Learned from the iPod Touch
On September 5, 2007, Apple launched their new iPod Touch. The launch appeared to be carefully planned out
Financial Reports: J. Crew, Charming Shoppes, Coldwater Creek and More
Apparel merchant J. Crew saw its revenues increase 10% to $336.3 million for the second quarter.