Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online
If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity
Looking to upgrade your e-commerce site to Web 2.0? Even if you think you are behind the curve, Dave Friedman, president of the central region for Avenue A | Razorfish, says you may still need to understand what the buzz is all about
As part of its U.S. restructuring, Multichannel Merchant has learned that DHL Express is halting its @home delivery, effective Sept. 1. The @home service was designed for business-to-consumer shippers, and by some accounts was DHL
Bettors banking on a sure thing weren
First-quarter sales for Jos. A Bank and Williams-Sonoma
With three times as many mobile-phone subscribers as Internet users worldwide, Cisco expects m-commerce to follow an adoption pattern similar to that of cell phones.
New catalog designed to promote Jockey as a lifestyle brand.
Victoria’s Secret Direct, Neiman Marcus Group, and Abercrombie & Fitch saw sales increases.
Womens apparel retailer company expects workforce reduction to save company about $14 million annually.