Smart Prospecting
To play off the well-known and oft-repeated first sentence from Jane Austen’s novel Pride and Prejudice:”It is a truth universally acknowledged, that any company in possession of goods or services, must be in want of customer.”
Finding customers, often known as prospecting, is a challenge for most businesses, regardless of the industries in which they operate. Whether a company is selling a product as basic as toothpaste or a service complicated as forensic accounting, businesses have…