Live from DMA: Kenneth Cole’s Major Production

| Melissa Dowling

Chicago–Did you ever wonder why shoes manufacturer/marketer Kenneth Cole is called Kenneth Cole Productions? In his keynote address at the DMA annual conference, Kenneth Cole himself detailed how he started the company 25 years ago.

Live from DMA: Greco on Self-Regulation Challenges

| Melissa Dowling

Chicago–Direct marketers face a lot of challenges these days, but perhaps the most pressing, according to DMA president/CEO John Greco, is state “do-not-mail” legislation. In his Oct. 15 keyout address at the DMA’s annual conference here, Greco noted that if any of the proposed do-not-mail laws pass, “we believe a lot of consumers will sign up, even if the reason don’t make sense.”

September Sales Roundup

| MCM staff

September sales results were anything but consistent. Some of the publicly traded companies tracked by Multichannel Merchant rebounded from a difficult August