Tahitian Noni has been a direct seller of juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.
(Chief Marketer) Sure, as usual, this year Starbucks changed its coffee cup color to red to signal the start of the holiday season. But it went beyond cups this year
Convenience, not price, is a key driver of online holiday shoppers this season, according to marketing and research firm Questus. As we get closer to Christmas, then, you may be able to pick up additional sales
New lists Frank Cawood & Associates Cookbook Buyers During the past 24 months nearly 10,000 consumers have purchased cookbooks from Frank Cawood & Associates.
Patrick Wynhoff has been named president/CEO of Chefs Brand, the parent company of the Chefs cookware catalog. He succeeds Jon Medved, who will retire
BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, in November signed licensing agreements to manage the catalog and Internet merchandising businesses for a pair of not-for-profit groups: Wintherthur Museum & Country Estate and the National Wildlife Federation (NWF).
Just a year after launching the catalogs, The Home Depot has ceased mailing its upscale furnishings book 10 Crescent Lane and lighting catalog Paces Trading
The September Backword piece “Hardly a cause celebre” is poor journalism on par with the poor excuse for magazines sold at checkout counters. Your comments are
After years of selling its footwear and apparel to retailers and in its own stores and Website, Timberland has launched a print catalog.
Avon deal takes Jeter from pinstripes to perfume The New York Yankees may have stunk up the baseball field in October when they were knocked out of the