Tours de force
Given its tagline, Extraordinary Tours for Extraordinary Women, you’d expect everything about the WomanTours catalog to be, well, extraordinary, including
News
Candy is dandy: 1-800-Flowers buys Fannie May
Last year, shortly after 1-800-Flowers.com purchased cookie cataloger Cheryl & Co., vice president of investor relations Joseph Pititto told Long Island
Hasbro gets in the consumer catalog game
Hasbro, the 83-year-old manufacturer of toys and games ranging from Scrabble to Nerf Hoops, dropped its first direct-to-consumer print catalog in late
New management
National Business Furniture More than 49,000 business buyers have purchased from the National Business Furniture catalog or Website during the past 12
Kelly’s Kids keeps maturing
Like its audience, Kelly’s Kids is growing. The children’s clothier is expanding its catalog circulation and mailing frequency to become a true multichannel
LETTERS
Props for paper piece I finally got a chance to look at the March issue of Multichannel Merchant. I have to tell you that the article The Paper Chase
Movers & shakers
Shop.org, the online division of the Washington-based National Retail Federation (NRF), has hired Joan Broughton as vice president of content and education.
The rule of specificity
Matching the offer to the prospect is a in any professional sales situationexcept for some catalogs. Why? Catalog marketing managers either have an awareness
WHERE ARE THEY NOW?
Then: Founded in 1996, Taylor, MI-based educational toys merchant Imagine the Challenge mailed its first catalog in September 1998. The biannual 40-page
Finish Line gets feminine with Paiva
Realizing they weren’t serving a key customer the active woman executives at Indianapolis-based athletic gear merchant Finish Line spent the past two