Metrics for Managing Your Co-op Database Circulation
For most mailers, understanding the cooperative databases is a big part of managing a catalog
News
Crosstown Traders Catalogs Head Cross-Country
Bensalem, PA-based Charming Shoppes has decided to close the Greenwich, CT, offices of its Crosstown Traders catalogs and consolidate them with the rest of the catalog operation in Tucson, AZ.
Live from DM Co-op: DMA’s Greco on the New “Three R’s”
White Plains, NY–Technology has given direct marketers more ways of getting their messages to the masses than ever before, but consumers also have more ways to turn off those lines of communication, Direct Marketing Association president John Greco said in his April 27 keynote speech
Sales and Loss Grow for Overstock.com
Salt Lake City-based Overstock.com (Nasdaq: OSTK) reported a 9% increase in first-quarter sales, to $180.2 million,
Dinner with Madonna
New York–No, not THAT Madonna: Geralynn Madonna, CEO of New York-based multititle merchant Spiegel Brands, who spoke at the Direct Marketing Association
Financial Reports A-Plenty: Schein, OfficeMax, PC Connection, Blair, and More
First-quarter results come rolling in from Henry Schein and PC Connection (good news on both sides of the ledger), OfficeMax and Guitar Center (top line improvements, bottom line softness), Blair Corp., NBTY, and others
Live from Direct Media Co-op: Rules of Co-op Database Engagement
White Plains, NY
Live from Direct Media Co-op: In Through Reiman’s Front Door
White Plains, NY
Swiss Colony Crashes Home Party Business
After nearly a year of tests designed to gauge consumer reaction and overall interest, Monroe, WI-based multititle mailer Swiss Colony in late February launched a separate direct selling arm known as Swiss Colony Occasions.