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Norm Thompson Outfitters Sold to Golden Gate Capital
The latest cataloger/retailer to be gobbled up by private equity firm Golden Gate Capital: Portland, OR-based Norm Thompson Outfitters.
Legislative Update: DMA Finds Do-Not-E-mail Friend in the FTC
During a legislative update for members of the Direct Marketing Association’s Lists and Database Council earlier this month in New York, senior vice president of government affairs Jerry Cerasale said that the Can-Spam Act of 2003 should preempt commercial “do not e-mail” laws that are popping up in several states.
Has Search Outgrown Growth?
A reported 6,000 people attended last week
Jambo Jumps to the Page
Google has garnered a lot of ink for its apparent plans to grow beyond search and into other ad media, including offline channels. The company has tested newspaper ads for some of its AdSense marketers, just concluded a trial print ad auction for magazine placement, and in January bought dMarc broadcasting, a platform for serving up radio spots. But Google isn
Jeeves Bows Out, and Ask Comes In
Jeeves has officially been served his walking papers. The Web search engine formerly known as Ask Jeeves unveiled the new Ask.com look at Search Engine Strategies New York 2006, during a keynote speech by Barry Diller, chairman and CEO of parent company IAC/InterActive Corp.
Honda Campaign Shows Elements of Style
Search marketing has been a direct-response medium pretty much since birth, for all the now-familiar reasons: It
Performics’ Holiday Search Snapshot
Performics, the search engine marketing division of DoubleClick, came out with another flight of its quarterly Performics 50 keyword performance index in mid-February, and this report, covering the last quarter of 2005, sheds some insight on what happens to search terms during the holiday sales season.
Monkeys Spots Get Viral (But in a Good Way!)
For some of the 90 million people who watched the Super Bowl, the game was essentially over when the losing Seahawks punted with six and a half minutes to go. Others considered the event wrapped on Sunday night, when the nacho crumbs were swept from under the sofa cushions, or Monday morning, when the office pool winnings were paid out. But for some people, Super Sunday kept on going for hours and even days. That includes the folks who surfed over to the Web site of CareerBuilder.com on Monday because of the company