A Look behind the Online Ad Numbers
The rise of online marketing has brought trailing after it another corresponding increase
News
Podcast Networks Are Coming into Bloom
Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named
Live from eTail: Model Behavior
Palm Desert, CA–Selling apparel has many challenges, from fit issues to high return rates. And when selling clothing online, merchants also have to consider how best to present the merchandise.
Live from eTail: Standardize This
Palm Desert, CA–For a brand to thrive online, product information must flow unobstructed, according to Dayna Bateman. That’s why Bateman, director of Internet marketing for gifts merchant Hammacher Schlemmer, is calling on Web marketers to join together to standardize product data terminology.
Victoria’s Secret Direct Q4 Sales Up 15%
Fourth-quarter sales for Victoria
Victoria’s Secret Bares All About Bath & Body Works Book
Victoria’s Secret Direct, the catalog and Web division of Limited Brands, is mailing its first Bath & Body Works print catalog this spring. President/CEO Sharen Jester Turney says that the company plans to drop more than 2 million copies of the 64-page book in April.
L.L. Bean Goes Retail in Earnest
L.L. Bean announced this week that it plans to open its first Connecticut, Massachusetts, and Pennsylvania stores as it continues its brick-and-mortar expansion.
Golf Galaxy to Acquire GolfWorks
Cataloger/retailer the GolfWorks has agreed to be acquired by rival Golf Galaxy. Eden Prairie, MN-based Golf Galaxy will pay approximately $4 million in cash and 150,000 shares of stocks valued at approximately $4.5 million.
Financial Reports: Schein, OfficeMax, Hanover, and More
Henry Schein ended 2005 with double-digit sales and income increases. The year wasn’t as kind to OfficeMax, however, while Hanover Direct expects to more than double its annual income despite only a slight uptick in sales.
Borders Launches Loyalty Program for Brick-and-Mortar Customers
Borders launched a loyalty rewards program Feb. 21 for its Borders and Waldenbooks brick-and-mortar customers, but an agreement with online partner Amazon.com will keep it from becoming a multichannel program.