NEW WEB CATALOGS

| MCM staff

Rhinestone Studio Not many companies can pin their launch on a cherry festival, but that is precisely how Canton, MI-based Rhinestone Studio got started

Postal reform: still waiting

| John Fischer

It seemed like good news when on July 26 the House of Representatives approved H.R. 22, the Postal Accountability and Enhancement Act by a resounding

20th ANNUAL Catalog Awards

| MCM staff

You’re not getting older, you’re getting better that certainly applies to our industry. The possibilities of catalog marketing have expanded thanks to

LISTINGS

| MCM staff

New lists Intimate Promise by Roaman’s Launched at the beginning of the year, the Intimate Promise by Roaman’s catalog already has nearly 85,000 six-month

Movers & shakers

| MCM staff

Richmond, VA-based cataloger/retailer Circuit City named Dave Mathews senior vice president and president of Circuit City Direct. Aurora, NY-based ceramics

J. Crew commits to wedding line

| John Fischer

After falling 30% in 2003, to $173.5 million, J. Crew’s direct sales are back on the rise, hitting $193.5 million in 2004. Some of that growth is doubtless

Clarity ber alles

| Herschell Gordon Lewis

Seems to me, as a dispassionate observer, that the World Wide Web has wrought a happy evolution in descriptive copy. That evolution is a seismic shift