Sierra Trading Pleased with Most Recent Spin-off
Seven months after launching its seventh title, Cheyenne, WY-based Sierra Trading Post is pleased with the response to the book, Hot Deals.
News
Nailco Launches Consumer Book
Farmington Hills, MI-based spa products cataloger/retailer The Nailco Group will give consumers a brush up on professional beauty care next month when it launches its first consumer catalog and opens a store to go along with it.
Brookstone Lays Off Gardeners Eden Staff
Merrimack, NH-based Brookstone
quietly laid off 19 Gardeners Eden administrative staffers on June 28 as the company prepares to sell the garden products title.
Pier 1 Readies Catalog Roll-out
A year after testing a mail order catalog in selected markets, home d
Collegiate Pacific Buys Majority Share of Rival
Don’t tell Michael Blumenfeld you can’t go home again. Collegiate Pacific, of which he is founder/chairman/CEO, has agreed to buy a majority share of rival Sport Supply Group (SSG)–which he’d founded in 1991.
Matchbacks Made Simple
Once you begin taking a significant percentage of your orders on the Web you need a simple matchback process to make sure you are allocating Web orders correctly. But is there such a thing as a
A Model Opportunity: Household Models vs. Zip Code Models
The following is an excerpt from the Direct Marketing Association
Getting E-mail to the Inbox
Editor
Words of Wisdom from…The Company Store’s Rebecca Ackerman
Rebecca Ackerman, vice president of marketing for home d
Getting Physical with Geographic Information Systems
Are you adding brick-and-mortar to your click and catalog channels? Are you contemplating the location of your next retail storefront? If so, you