backword

| MCM staff

There goes the neighborhood Middleton, WI-based dolls marketer American Girl can’t get a break. Critics have said that the company’s core collection of

LETTERS

| MCM staff

Multichannel makeover a hit As an avid marketing publications reader, I wanted to tell you how much I like your new format. I read two or three business

Finnish Paper Workers Strike Ended

| Margery Weinstein

Good news for paper buyers: An agreement was reached Wednesday between the Finnish Forest Industries Federation (FFIF) and the Finnish Paperworkers Union, ending the labor dispute that had shut down mill operations

PajamaGram Revs Up Fall Circ

| Mark Del Franco

Based on a much higher than expected response to its Christmas 2004 and
Mother’s Day 2005 catalogs, Shelburne, VT-based PajamaGram, part of Vermont Teddy Bear, is sending six times as many catalogs this Christmas

Mackay Makes It Happen

| John Fischer

Harvey Mackay, bestselling author and chairman of Minneapolis-based Mackay Envelope Co., has been dubbed “Mr. Make Things Happen” by Fortune magazine.