Northern Safety settles family feud
At long last, the control of Frankfort, NY-based Northern Safety is settled: Salvatore Longo emerged victorious over his brother Ronald in a New York
News
Sizing Up Fall Circ
Strong spring sales, the absence of a presidential election, and the looming postal hike for early 2006 are encouraging catalogers to increase their fall
E-mail Open Rates Down, Conversion Rates Up
E-mail open rates are down, but conversion rates are up: Those are the first-quarter trends reported by New York-based marketing services provider DoubleClick.
Finnish Labor Woes Threaten Paper Supply
The labor action that has shut mill operations in Finland since May 18, affecting such suppliers as Stora Enso and UPM-Kymmene Group, shows no signs of abating.
Hotmail Implements E-mail Authentication
According to a 2004 study by the Pew Research Center, 63% of consumers trust e-mail less than they had the previous year. Redmond, WA-based Microsoft is trying to turn that tide by notifying its Hotmail customers when Sender ID protocol is unable to verify the authenticity of an e-mail message.
Potpourri Sold to American Capital Strategies
Chelmsford, MA-based multititle cataloger Potpourri Group has been acquired by Bethesda, MD-based buyout and mezzanine fund American Capital Strategies. This marks the third time that the $160.6 million Potpourri has been sold
National Business Furniture for Sale
George and Julie Mosher, founders of Milwaukee-based multititle mailer National Business Furniture, have hired New York-based investment bank Gruppo, Levey & Co. to facilitate the sale of the company.
SEM Top 10: Track Everything
Last week we kicked off our SEM Top Ten with a look at how to effectively grow your phrase list. We recommended testing between two and ten phrases for each page on your site.
Pfaltzgraff Co. Sold to Lifetime Brands
York, PA-based tabletop items manufacturer/cataloger Pfaltzgraff Co. has been acquired by Westbury, NY-based Lifetime Brands, a marketer/distributor of consumer home products.
Tracking Cost Per New Customer
The following passage is a preview from Multichannel Merchant