Net Income Falls 25% at PC Connection

| MCM staff

Strong year-over-year sales growth in large accounts was offset by softness in small, midsize, and public sector segments at Merrimack, NH-based computer reseller PC Connection (Nasdaq:PCCC).

OfficeMax Bottom Line Tumbles 96%

| MCM staff

Itasca, IL-based OfficeMax (NYSE:OMX) reported its quarterly profit fell 96% including severance charges and a loss from discontinued operations, as sales dropped following the sale of its paper, forest products, and timberland assets.

Sales Up Slightly at Office Depot

| MCM staff

Delray Beach, FL-based office products Office Depot (NYSE:ODP), the parent of the Viking Office Products, reported that its strong retail performance in the U.S. and Canada was offset slightly by its business services and overseas operations.

Pacing the E-commerce Marathon

| John Fischer

To succeed online, it helps to think of e-commerce as a marathon, not a sprint, says Lauren Freedman, president of Chicago-based e-commerce consultancy The E-tailing Group.

CWD Finds Fitting Way to Reduce Returns

| Margery Weinstein

All catalogers would like to reduce their return rates, but Richmond, VA-based children’s apparel cataloger Children’s Wear Digest tries to head off the likelihood of returns even before shipping the merchandise to customers.

The Dilemma of Two Masters: Marketing and Sales

| MCM staff

“Marketing staffers sometimes try to have salespeople help them profile customers. ‘After all,’ they think, ‘the salespeople know their customers better than anyone else, so why shouldn’t they fill in their demographics or firmographics?'” notes Bill Singleton, president of Algonquin, IL-based database marketing consultancy Singleton Marketing. But they forget that no one can serve two masters at the same time. Salespeople are paid for selling, not demographic profiling, just as marketing staffers are paid for planning, promoting and tracking but not for pushing products.