LIST AND DATA STRATEGIES caught up recently with Chris McDonald, executive vice president of cooperative database Abacus and data management for Broomfield, CO-based database marketing services provider DoubleClick.
LDS: What is the state of cooperative databases today? Is there too much saturation?
Thanks to a data hygiene/enhancement tool, Madison, WI-based apparel marketer Wintersilks experienced a 40%-60% lift in the performance of names in the middle tier of its house file.
Wintersilks did an A/B-split mail test on its house file in December 2004, mailing a control group of house file addresses against a group of addresses enhanced by software from Little Rock, AR-based data solutions provider CognitiveData. The software, which incorporates data from outside sources as well as name/address hygiene tools, helped locate 12- to 36-month buyers who had moved or changed their name since their previous purchase.
Whether they?re businesses or consumers, new movers are in need of numerous products and services. Consumers require the offerings of banks, pharmacies, interior decorators, cable and satellite TV companies, auto repair shops, and home improvement centers, says John Bagnasco, senior account executive with Pearl River NY-based list firm Walter Karl. Businesses on the move as well as new businesses also seek out banks, as well as companies offering postage meter equipment, payroll administration, office equipment, office remodeling, and security services, among other offerings.
San Francisco, CA-based private equity firm JH Partners is at it again: On March 18, JH Partners recapitalized Cleveland-based AmeriMark Direct, a marketer of women
John Higgins is one of the top reporters covering the television industry. He’s also funny, smart, and a great schmoozer. What he’s not is a fashion plate.
Today’s cynical consumers are romantics at heart, if this year’s Valentine’s Day sales are any indication. Most catalogers, particular food gifts mailers,
The needs of prospects, who may never have seen your catalog before, differ from those of returning buyers, who already have some relationship with you
New York-based Imaginova Corp., which sells products for amateur astronomers, hopes that, more than stars, it will be seeing increased sales following
Tears for a clown A Catalog Age staffer in mid-January ordered an ornament from The Met Store, the Metropolitan Museum of Art’s Web catalog. The ornament
Affluent Influence It may not feel like it, but financially, we’re better off now than we were a few years ago, according to The Conference Board. The