NEW CATALOGS

| Heather Retzlaff

SimplySoles Finding designer shoes in rural areas and sometimes even in cities can be tough. Washington-based SimplySoles hopes to solve that problem

Coming up roses

| MCM staff

April showers bring May flowers not to mention weeds, insects, and all the other pesky problems that come with gardening. As spring finally settles in,

Operation wholesale

| John Fischer

Selling goods to other catalogers or retailers can be big business, since a reseller is likely to buy a lot more from you than an individual consumer

Movers & shakers

| MCM staff

Itasca, IL-based office supplies cataloger/retailer OfficeMax announced that Christopher Milliken has resigned as president/CEO/director. Executive chairman

OPERATIONS

| Sherry Chiger

Nowhere is the effect of the Internet on the industry clearer than when looking at how orders are received. The respondents to this year’s Catalog Age

Cable Access

| Mark Del Franco

Will The Garnet Hill Hour be sandwiched between Rug Gallery and Gold Wardrobing on cable-TV shopping network HSN’s prime-time schedule? Perhaps, once

The lowdown on drill-downs

| Heather Retzlaff

When it comes to Website drill-downs, you can have too much of a good thing. Navigation that has you drill down from category page to product category