Brainstorming for Fun and Profit?
If you recognize a need to create a process for innovation within your own company, then Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation (Aerialist Press, 2005, ISBN: 0-9762184-0-2, $24.95) may be just the tool you need. Author John Sweeney, owner of the satirical comedy theatre and school for improvisation Brave New Workshop Theatre in Minneapolis, has combined business insights and a passion for improvisation to write a book that shows how to help employees generate ideas, put them through a seven-step