Brainstorming for Fun and Profit?

| Barbara Arnn

If you recognize a need to create a process for innovation within your own company, then Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation (Aerialist Press, 2005, ISBN: 0-9762184-0-2, $24.95) may be just the tool you need. Author John Sweeney, owner of the satirical comedy theatre and school for improvisation Brave New Workshop Theatre in Minneapolis, has combined business insights and a passion for improvisation to write a book that shows how to help employees generate ideas, put them through a seven-step

Countering Uncertainty With Intelligence is Key to Growth

| Jeff Morris

Nine out of 10 executives from the largest U.S. companies agree on one thing: They need stronger business intelligence capabilities if they are to grow successfully in an uncertain economic and political environment. So says a recent survey conducted on behalf of Accenture by Wirthlin Worldwide.

Find a Better Street Corner: Entrepreneurs Turn Out To Be Non-Technical Generalists

| Barbara Arnn

As reported recently in the Stanford Knowledgebase newsletter, a 1997 alumni survey of Stanford Graduate School of Business MBA students provides data that indicates entrepreneurs are far more likely to have performed a greater variety of tasks, worked at more different careers, and studied a more broadly based curriculum than their non-entrepreneurial peers. Edward Lazear, who is Jack Steele Parker Professor of Human Resources Management and Economics at the Graduate School of Business, has studied results from the survey of 5,000 alumni and concludes that the appropriate term for the entrepreneurs in the group is

On-target onsite search

| Heather Retzlaff

Most of the buzz about online search focuses on search engine marketing. But onsite search the effectiveness and user-friendliness of your Website’s search

back word

| MCM staff

A fitting send-off Often when a chief executive retires, a company tries to keep it hush-hush, for fear of shattering the brand mystique. But in its winter

Movers & shakers

| MCM staff

San Francisco-based gifts marketer Red Envelope promoted Kristine Dang from general merchandising manager to executive vice president, merchandising and