Men’s apparel universe holding steady
Unlike the women’s and children’s apparel markets, the men’s apparel rental file universe has seen small but steady gains during the past few years. New
News
Green Day
Although recycled paper has been available to catalogers for 20 years, few have committed to using it. Catalogers used to cite higher costs and lower
Last-minute mailers
This past holiday season, consumers weren’t the only ones waiting for the last minute. Catalogers waited until the last minute as well, to send their
Joie de Vivre
It’s good to be Vivre these days. The New York-based luxury brands cataloger’s sales rose 54% last year, far exceeding expectations, to an estimated $60
NEW WEB CATALOGS
Footy Pajamas When Kim Kaputska could not find suitable footy pajamas for her 14-month-old daughter, a Website was born. Although about 95% of the product
Bearish on teddies
Lisa Hahn’s article this month on crafting a long-term PR campaign (Beyond the press release, page 32) probably wouldn’t have helped Vermont Teddy Bear
Redcats USA reveals Intimate Promise
New York-based multititle mailer Redcats USA is getting more intimate with the plus-size market. The company in February launched Intimate Promise, a
Ballard Designs heads outside
Based on the success of the patio furniture and other outdoor products sold in its spring and summer catalogs, Atlanta-based home decor title Ballard
Filson sold to former Polo exec
C.C. Filson, a Seattle-based manufacturer/marketer of outdoor apparel, luggage, and leather accessories, has been sold to a former executive of Polo Ralph
Listings
New lists Gevalia A merchant of gourmet coffees, teas, and food gifts as well as coffee makers and cooking supplies, Gevalia has 190,000 12-month catalog