Experiential vs. experimental
Effective catalog copy reaches the reader within his or her experiential background that pastiche of experiences that becomes an automatic acceptance
News
LETTERS
Apple or orange? We at NexTag, one of the firms included in your January article about online comparison shopping (Shopping around), wanted to clarify
Art of the deal
The Cybercritic loves discounts as much as (make that more than) the next guy. So it’s no surprise that I’ve succumb to the siren song of eBay. Recently
Eziba forced to liquidate
Aseries of marketing mishaps forced North Adams, MA-based global goods cataloger Eziba to shut operations in January. On Jan. 14 it laid off 12 of its
TALES FROM THE FRONT
Bauer gives us a break A Catalog Age staffer coupon in hand went to Eddie Bauer’s Website to place an order. The site was experiencing a glitch in which
Restoration founder to head Sundance
Restoration Hardware’s loss is Sundance Catalog Co.’s gain. Stephen Gordon, founder/chairman of Corte Madera, CA-based home decor cataloger/retailer Restoration
Luxury lives
It’s tough enough competing for customers and market share when you sell something that’s a necessity. But even Eva Jeanbart-Lorenzotti (below), cofounder/CEO
Cornerstone Brands Sold to IAC
Tuesday
Financial Reports: Tiffany, Gaiam
Despite sales and income gains, cataloger/retailer Tiffany fell short of goals, while manufacturer/marketer Gaiam posted a wider loss for the year