The increasing role of the Internet as a marketing and sales channel offers numerous opportunities to marketers, of course. But it also gives rise to new challenges. One of them, says Steve Tamke, senior vice president at Hackensack, NJ-based marketing services provider Mokrynskidirect, is
Cooperative databases such as Abacus, I-Behavior, NextAction, Z-24, and Prefer account for more than half of the prospecting done by small and midsize catalogers, according to Stephen R. Lett, a Bethany Beach, DE-based direct marketing consultant. Why? Because these prospect names perform well and represent a good value for the money.
On Feb. 18, Downers Grove, IL-based Spiegel Inc. announced its restructuring plan for its remaining division, apparel and home goods cataloger/retailer Eddie Bauer. Among the changes: The parent company will be renamed Eddie Bauer Holdings
An affiliate of Boca Raton, FL-based private investment firm Sun Capital Partners has acquired a sizable percentage of men
Annual income falls 66% at computer reseller PC Mall but rises 27% at outdoor sporting gear merchant Cabela’s
Dallas-based sports equipment marketer Collegiate Pacific has signed a letter of intent to acquire $7 million Bourbonnais, IL-based team sports distributor Salkeld Sports.
Luxury products marketer Neiman Marcus is a prolific e-mailer, according to Brendan Hoffman, president/CEO of the Dallas-based company’s Neiman Marcus Direct unit. Addressing attendees of the eTail conference, Hoffman admitted that many industry observers contend that Neiman sends too many e-mails
One size don’t not fit all when it comes to channel integration, said Joan Broughton, vice president of multichannel programs for outdoor products marketer Recreational Equipment Inc. (REI).
Edgewater, NJ-based multititle mailer Hanover Direct has agreed to sell its upscale Gump’s division to a consortium of three firms: San Francisco-based venture-capital firm WaldenVC, Beverly Hills, CA-based Stone Canyon Venture Partners, and New York-based private-investment firm Sand Springs Holdings.
A recent survey conducted on both sides of the Atlantic by international database solutions provider Alterian (Bristol, England), shows that while most respondents expect their direct marketing expenditures to increase over the next 12 months, there are real concerns about marketing service providers’ ability to understand a client’s business. The survey examined attitudes of almost 600 marketers and marketing service providers (MSPs) in both the UK and North American direct marketing industries.