LISTINGS

| MCM staff

New lists Blue Mountain Catalog Selling a broad range of practical home and personal care products, the Blue Mountain catalog has put its 50,000-name

Good, not great

| MCM staff

While holiday 2004 sales were adequate for most of the merchants contacted by Catalog Age, overall results hardly suggest that a robust economic recovery

A word to Waterwise

| MCM staff

Thirsty for knowledge, Leesburg, FL-based Waterwise agreed to subject itself to the scrutiny of this month’s tag team of creative consultants. With the

Movers & shakers

| MCM staff

Freeport, ME-based cataloger/retailer L.L. Bean appointed Daniel Love vice president of finance. Love had been chief financial officer/senior vice president

Delayed reactions

| Sherry Chiger

Last month Catalog Tracker noted a nearly 8% decline in year-over-year catalog volume for October. Were merchants pushing back their holiday mailings

If I were in charge

| Lauren Freedman

As e-commerce reaches its 10-year anniversary, it’s an interesting time to reflect on what we have learned. According to ComScore Networks, holiday 2004

Gender Gap

| MCM staff

For those of you who hew to the stereotype of women as ber-shoppers, a recent AOL survey of 6,250 consumers offers some eye-opening facts. It reports