NEW CATALOGS
Modern Seed Modern design isn’t just for adults, believes graphic designer and mother of two Melissa Pfeiffer. That’s why Pfeiffer launched children’s
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Small is powerful believe it!
The above rallying cry is familiar to anyone who has watched The Save-Ums weekday mornings. For those of you without a five-year-old in the house, the
M IS FOR MATURITY
Only 80 software groups hold the prestigious CMM Level 5 maturity rating and 60 of these are located in India, reports Enterprise Strategies.
Not for the Big Guys Only
Much of the notable acquisition activity in the direct marketing industry in recent years has involved the larger players. Last year alone saw conglomerate
Gardening catalogs weather the seasons
Although it’s a relatively small niche market in the consumer catalog universe, the gardening segment has deep roots in the industry. Indeed, the Mailorder
When bigger isn’t better
Almost 30 years ago, E.F. Schumacher urged nations to consider applying economics on a human scale in his landmark tract Small Is Beautiful. It appears
Boston Proper gets the travel bug
Boca Raton, FL-based Boston Proper is venturing into new territory. The women’s apparel cataloger will mail 2.5 million copies of a 76-page travel clothing
FTC eyes list firms
The FTC recently released three consent orders concerning three list managers that may have repercussions for all sharing of information for marketing
Markets What’s New
On the Go Western Europe is charging ahead in the mobile phone business. IDC reports that in the third quarter of 2004, mobile phone shipments jumped
Henry Schein Stock Split
The board of directors at medical, dental, and veterinary supplier Henry Schein have authorized a 2-for-1 stock split.