Live from NRF: Good News for Midsize Merchants
New York–Midsize merchants can still successfully compete with discount superchains such as Wal-Mart, Target, and Costco. According to Sherif Mityas, vice president of Plano, TX-based A.T. Kearney
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Live from NRF: The Present and Future of Online Retailing
New York–How is e-commerce like a toddler? In comparing the growth of e-commerce to that of her young son, Forrester Research principal analyst Carrie Johnson said that while both needed constant attention in their infancy, they
Eziba Suspends Operations, Goes Up for Sale
North Adams, MA-based global goods cataloger Eziba temporarily suspended operations this week and is now up for sale. The move came several months after a computer error sent tens of thousands of fall catalogs to the wrong addresses,
Avoiding the Top Nontechnical Analytic Errors
Most marketers and analysts agree that data mining plays a critical role in assuring a successful customer acquisition or retention campaign. Most also agree that even minor technical errors can destroy a campaign, But most of the problems that emerge in a modeling project have little to do with technical issues, says Sam Koslowsky, vice president of modeling solutions for New York-based marketing services provider Harte-Hanks. Here are a few of what he views as the most common
Best Practices for Creating Opt-in E-mail Lists
The continuing effectiveness of e-mail as a marketing tool depends on the establishment of true permission-based e-mail lists, says Jay Schwedelson, corporate vice president for Boca Raton, FL-based list services provider Worldata. To that end, he offers the following suggestions:
What to Do with Those Merge/Purge Reports
When looking at that big stack of merge/purge reports, it can be tempting to file them away or maybe even toss them, says Don Buck, president of Milwaukee-based consultancy Buck Marketing. Think again. The volume of information that can be extracted from your merge/purge reports about your lists, your customers, and potential customers is invaluable.
Live from NRF: Maximizing Brand Power
New York–With corporate scandals and bankruptcies rampant, it
Survey: Coldwater Creek, Lands’ End Among Those Excelling at Online Service
Not a single online pure-play was among the 10 consumer merchants rated by The E-tailing Group as providing the best online customer service. The Chicago-based consultancy shopped from 100 Websites during the fourth quarter of 2004 and rated the following companies as tops at service
Comtrol and CapTech Ventures Unveil Embedded RFID Reader Control Device
Live Demo Featured at ProMat 2005
Minneapolis, MN-Monday, Jan. 10, 2005 … Comtrol, Inc. and CapTech Ventures, Inc. have teamed to provide point-of-activity RFID reader control, RFID event filtering, and other advanced RFID functions by integrating the DeviceMaster