Wrapping things up
For catalogers catering to gift givers, offering gift-wrapping services can be a point of differentiation that wins them the sale from the competition.
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Staples spiffs up its online rebate system
Rebates may help customers decide to buy one product over another, but the hassle of clipping the proofs of purchase, filling out the forms, and mailing
Gift-wrapping charges
Free A.G.A. Correa & Son (jewelry); Jackson & Perkins (plants, gifts); Tiffany & Co. (jewelry) $3.50 The Vermont Country Store (general merchandise) $3.95
Paltry supply pushes prices up
The song remains the same in the catalog paper market: Low supply plus high demand equals price hikes. But several factors, including mill closures, strikes,
Seeking overseas success
After a few years of waning interest in marketing overseas, a number of U.S. merchants are stepping up their international efforts. According to Mark
An exercise in humility
The Cybercritic generally makes a resolution not to make a New Year’s resolution, but overindulging this past holiday season has added 10 lbs. to the
New glory days for Old Glory
Rock ‘n’ roll music merchandise print and Web catalog Old Glory is back in the hands of its original owner. Glenn Morelli who started Old Glory as a boutique
Nike competing now in the mail
Female athletes have been asking Nike to produce a print catalog of its women’s line for some time. What did the marketing executives at the Beavertown,
THE BEST & WORST CATALOG COPY
Hoorays & nays Here I go again, sticking my head into the lion’s mouth with the annual masochistic project of publishing personal prejudices. Every year,
TJX goes multichannel at last
Part of the fun of shopping at off-price stores is the thrill of the hunt for a great bargain, which is also part of the fun of shopping online. That’s