First came operational databases that ran order entry and fulfillment activities. From them evolved marketing databases, which have become central to overall business strategies. And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects
Attention, list owners. The Federal Trade Commission (FTC) is watching. To help you steer clear of trouble, last week the Direct Marketing Association released guidelines
Your best buyers can always withstand one more contact, says Scarsdale, NY-based catalog consultant Michael Grant: “They
Looking for a market with millions of prospects who snatch up everything from erasers to apparel? Then consider elementary-school and secondary-school teachers
What do you think the reaction was when the marketing executives at Beavertown, OR-based footwear giant Nike wanted to introduce a print catalog for women?
Internal growth and its June acquisition of golf marketer TGW led South St. Paul, MN-based The Sportsman’s Guide to record third-quarter results.
During the third quarter just ended, 9.3% of online sales came through a site
Rochester, NY-based Transcat (Nasdaq:TRNS), a manufacturer/marketer of test, measurement and calibration equipment, enjoyed a 5% increase in sales for the quarter ended Sept. 25.