Supercharged Catalog Accounting
Although catalog companies are data-driven businesses, most catalogers are dysfunctional when it comes to integrating their data technology. Often masking
News
Finding the Institutional Market
According to Sweet Springs, MO-based list compiler MCH, the business-to-institution (b-to-i) market makes up 23% of the U.S. economy. And schools, religious
listings
NEW LISTS Eimicke Holiday Card Buyers Nearly 18,000 small-business owners, executives, and professionals have bought holiday cards from the Eimicke catalog
As We Change Changes Hands
San Diego-based As We Change is operating under new ownership. Manufacturer/marketer Real Health Laboratories, also based in San Diego, purchased the
Cautious Optimism
For most of us, back to school evokes memories of blackboards, football games, and fresh, pristine notebooks. For consumer marketers, it also heralds
Bragging Rights
As I write this, I’m stealing time away from preparing for Catalog Age’s first Webinar, on matching back online sales to offline marketing efforts. (If
In Plain Sight
Consumers tend to have tunnel vision when they shop: They focus on their goals, ignoring everything else. Likewise, businesses tend to have tunnel vision
Broder Bros. Adds NES Clothing to Its Closet
When Boston-based private equity firm Bain Capital acquired Broder Bros. in May 2000, it viewed the wholesaler of imprintable sportswear as a platform
Spending Rebound Lifts Business Mailers
Following an encouraging first quarter, the publicly traded business marketers tracked by Catalog Age are seeing further evidence of the long-awaited
Workplace What’s New
Up the Ladder Talk about moving from back room to boardroom IT heads have rapidly gained the ear of top management. Most CIOs at companies with less than