News

When I started at Catalog Age, back in 1995, the list industry confounded me. It seemed strange that one division of a list firm helped catalogers make

We never really know what the home of our customer truly resembles is it a home out of House Beautiful or out of Motor Trends? But unless we know what

FOR MANY CATALOGERS, the right customers may be just a modeling application away. Confronted with shrinking list universes, reduced response rates, and

Your operations workers aren’t just fulfilling customer orders; they’re fulfilling your company’s marketing plans and communicating directly with the

Warren, PA-based apparel and home goods cataloger Blair Corp. is getting serious about selling careerwear. The 94-year-old company this spring mailed

BRADY BUYS EMED Milwaukee-based Brady Corp., the $555 million parent company of business safety and signage cataloger Seton, is buying one of Seton’s

It doesn’t take a genius to figure out who a cataloger’s best customers are: They’re the ones who shop most frequently and spend the most, of course.

Two catalog deals that were in the works earlier this year closed in April. Shareholders of New Britain, CT-based Moore Medical Corp. on March 30 approved

As you might imagine, the Cybercritic is a highly sought-after speaker on the Internet marketing circuit. And with Web selling and online marketing conferences,

If you’ve heard of Pangea Holdings at all, it’s probably because the investment group is the stalking horse bidder in the auction of Spiegel’s Newport